Jaime YongJAIME YONG retired, but not expired Jaime Yong is a retiree. But as she puts it, retired, not expired. For most of her life, she was an employee. She carried a title, a designation, and a place in an organisational chart. Then one day, it stopped. The one thing that many of us don’t … Read more
Shaun ChewSHAUN CHEW from pitch decks to papayas & bananas Shaun has been going bananas for the last 16 months. Before agriculture, he spent six years in a completely different world, a modular construction system for workers’ accommodation. On paper, it made sense. The product was solid, and the logic checked out. SHAUN CHEW So, … Read more
Roy HongROY HONG the third time, he built it to last Roy Hong didn’t start out wanting to be an entrepreneur. Like many of us, he began on a stable path. He was in corporate, predictable, and respectable. Coming from a logistics and shipping background, Roy spent years at an MNC, eventually becoming one of … Read more
Yes, it’s a pun. While it meant making “sense” instead of “cents”, it’s closely related. It depends on our marketing goals. Sometimes, it may not yield any cents at all. Over the years, we received this question many times. 1. How much budget should we allocate for marketing? Many businesses allocate a percentage of their … Read more
Many of us understand that content marketing matters. It aids our business in terms of brand and growth. We get to generate awareness and curate potential leads. While we can craft content, our consistency wanes over the months. Consistency is a factor in the success of any content marketing strategy. It’s not because we’re lazy, … Read more
Networking is a powerful way to find new business opportunities. When we connect with people, we’re not just making business connections. We’re building relationships. And guess what? People tend to trust and choose to work with connections they know. Networking isn’t about transactions. It’s about making friends in the business world, which is great for … Read more
In a market where new companies emerge regularly, it’s a bonus point for business owners to step forward and be present. It’s tempting to stay behind the scenes. However, unlike the well-established big brands, it’s tough to carve our voice out there without being present. When we share what we know and our stories, it … Read more
What is Thought Leadership? Thought leadership is like being a trusted guide in a big, busy marketplace. Imagine we’re not here to tell people about our products or services alone. We’re also sharing helpful solutions and ideas about our industry. It’s about being a go-to person or company others trust because we always have something … Read more
To market to Malaysians, like any other target audience, requires a thoughtful and culturally sensitive approach. After all, we’re in a diverse country with various ethnicities, languages, and cultural backgrounds. It’s essential to tailor our marketing strategy to reach our desired audience. Here are nine (9) tips on how to market to them: 1. Understand … Read more
Are you looking for an affordable payment gateway in Malaysia? Then, you’ll enjoy reading this Billplz tutorial. Why so? Very affordable plans. It costs RM 1.50 only per transaction. No downpayment fees. It makes the checkout process a breeze. Supports almost all the banks in Malaysia. You can opt to include in credit cards too. I … Read more
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