The Blog
From time to time, we write to remind ourselves of what we have learned over these past few years. Feel free to browse through our articles and drop us a comment!
JAIME YONG
Jaime Yong is a retiree. But as she puts it, retired, not expired. For most of her life, she was an employee. She carried a title, a designation, and a place in an organisational chart. Then one day, it stopped. The one thing that many of us don’t look forward to. Retirement. As her children … Read more
SHAUN CHEW
Shaun has been going bananas for the last 16 months. Before agriculture, he spent six years in a completely different world, a modular construction system for workers’ accommodation. On paper, it made sense. The product was solid, and the logic checked out. So, Shaun and his partners pitched relentlessly to industrial areas in Penang and … Read more
ROY HONG
Roy Hong didn’t start out wanting to be an entrepreneur. Like many of us, he began on a stable path. He was in corporate, predictable, and respectable. Coming from a logistics and shipping background, Roy spent years at an MNC, eventually becoming one of the youngest members of senior management in the Asia-Pacific region. The … Read more
Making Cents Out of Our Marketing Budget
Yes, it’s a pun. While it meant making “sense” instead of “cents”, it’s closely related. It depends on our marketing goals. Sometimes, it may not yield any cents at all. Over the years, we received this question many times. 1. How much budget should we allocate for marketing? Many businesses allocate a percentage of their … Read more
How to Achieve Success in Content Marketing
Many of us understand that content marketing matters. It aids our business in terms of brand and growth. We get to generate awareness and curate potential leads. While we can craft content, our consistency wanes over the months. Consistency is a factor in the success of any content marketing strategy. It’s not because we’re lazy, … Read more
Why Networking is a Business Essential
Networking is a powerful way to find new business opportunities. When we connect with people, we’re not just making business connections. We’re building relationships. And guess what? People tend to trust and choose to work with connections they know. Networking isn’t about transactions. It’s about making friends in the business world, which is great for … Read more
Carving Our Voice As Business Owners
In a market where new companies emerge regularly, it’s a bonus point for business owners to step forward and be present. It’s tempting to stay behind the scenes. However, unlike the well-established big brands, it’s tough to carve our voice out there without being present. When we share what we know and our stories, it … Read more
Thought Leadership in Content Marketing
What is Thought Leadership? Thought leadership is like being a trusted guide in a big, busy marketplace. Imagine we’re not here to tell people about our products or services alone. We’re also sharing helpful solutions and ideas about our industry. It’s about being a go-to person or company others trust because we always have something … Read more
Marketing to Malaysians
To market to Malaysians, like any other target audience, requires a thoughtful and culturally sensitive approach. After all, we’re in a diverse country with various ethnicities, languages, and cultural backgrounds. It’s essential to tailor our marketing strategy to reach our desired audience. Here are nine (9) tips on how to market to them: 1. Understand … Read more
Billplz (WooCommerce) – The Step-By-Step Guide
Are you looking for an affordable payment gateway in Malaysia? Then, you’ll enjoy reading this Billplz tutorial. Why so? Very affordable plans. It costs RM 1.50 only per transaction. No downpayment fees. It makes the checkout process a breeze. Supports almost all the banks in Malaysia. You can opt to include in credit cards too. I … Read more
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