About Us

I started as a 1-man team in 2016. I wanted to pursue a dream in the creative world. I didn't have the chance when I was younger. Today, Choobub Creatives comprises individuals with unique and interesting backgrounds.

Hello! I'm Eric.

I'm the Lord & Kuli of Choobub Creatives.

Here's a story of how it all began.

I'm a doctor by profession. However, I have had an interest in design since my early days. Yet, I never had the chance to do so until my early 30s.

I got into web design and started freelancing when there was an opportunity. I designed graphics and edited videos in my free time, too. Anything that's creative-related, I'll be there. Winning the Malaysia Website Awards in 2016 strengthened my resolve to start a business related to creativity.

CHOOBUB, THE NAME

My little daughter (she's not so little anymore) created the name Choobub. She gave an object the name Choobub as she did not know the name.

I did not want to waste her creativity. I adopted that name and gave this company its identity. Plus, it allows me to remember her first babble until this very day. It is something I hold close to my heart.

As years passed, I met unique individuals along the way who are great at doing what they do. With similar values, I invited them to come on board. We can accomplish way more tasks as a team than I can alone.

One after another, I searched for like-minded individuals to be part of the team. Searching for them wasn't an easy feat, and it took time to understand each individual's personality. Everyone's unique in their own ways.