To begin, you must first know what keyword as you are focusing on. Each specific page of your website should consist of a focused keyword and other similar keywords linked to it. Let’s take the keyword “dog food” for example. If you are dog food through your website, then the keyword dog food should be on your website.
Also, you should be also be finding latent semantic indexing (LSI) keywords that are associated with dog food. What LSI means are words that are associated with your main keyword. Keywords such as “chewy dog food”, “dog food brands”, “dog food adviser” and the likes to let the search engines know that your website page is about dog food. You should use all these keywords on your site’s page which is selling dog food.
If you’ve noticed, this topic has also been focusing particularly on the keyword “SEO Malaysia” so that when search engine bots (in particular Google) crawl your site, they know what is your page is about.
Next question is, where can we get these keywords? Being Malaysians, free stuff is what we want. So, this is how we get keywords, for free!
Let’s use the earlier keyword as an example again. At the bottom of the page, Google actually shows you searches related to your keyword as well. Apart from SEO Malaysia, there are other keywords such as SEO services, SEO company or SEO companies Kuala Lumpur which you can use on your web page too.
However, do not just stuff keywords into your page unnecessarily without providing any useful information. Users will find it annoying and will leave your site. This will send a signal to Google to de-rank your page as it’s filled with nothing but gibberish keywords.
The other method you can use is using Ubersuggest.
Let’s say you are trying to sell products related to vacuum but you are unsure what buyers are actually looking out for. Search the keyword using Ubersuggest under Malay/Malaysia and click the tab on the left panel to reveal keyword ideas which you can use. And using this method, you can see that buyers are actually interested in vacuum brands such as Karcher and Panasonic.
It’s also a great way to screen for products you want to sell. What you want to sell does not equate to what the buyers want to buy. You must know what the buyers want so you can sell them the right products.
The other way, albeit a little more trouble is using Google Ads. Google Ads is actually a paying service to get your website listed on the front page of the search results. Now, we are not going to pay for the results. We are just going to use Google Ads keyword tools that come together with the service.
For you to use the keyword tool here, you will need to sign up for a Google Ads account first. Once you have an account, go over to the “Tools” section and under “Planning”, you will see the “Keyword Planner” option.
It looks a little intimidating at first but once you start using it, it is actually quite straightforward and easy. With this, you will have another tool to help you to find the keywords that you want. It also shows you what paying bidders are actually paying for the keyword. If you look at the keyword “cordless vacuum”, advertisers are actually paying RM4.08 per click. The more expensive the keyword shows how highly the keyword is sought after.