This is the most important aspect of starting your online business. Now, heed this. What you have in mind now, yes, right now, is not always the best product to sell even if you think it is.
What does that even mean?
What it means that you may think that people will want to buy your product but truth is, there is no demand for it. And when there is no demand for it, it’s a dead end for you.
So, do some research first before you decide. Your aim here is to create a sustainable business.
Let us take one product for example; vacuum cleaner
How do we know that people in Malaysia actually searched for vacuum cleaners online? There are a few ways to go about this.
First, just do a quick search on Google. If you want to be more specific, use google.com.my instead.
Sellers advertising using Google Ads.
Do you see the symbol “Ad”? It means that sellers are actually bidding on the keyword vacuum cleaner itself which is a great thing as it shows that buyers have the intention to buy vacuum cleaners online.
Now that you know vacuum cleaner can be a possible product for you to sell, the next thing you would want to know is what type of vacuum cleaners?
Look at the related searches to aid you in finding the right product.
At the bottom page of the Google search, you will see searches related to a vacuum cleaner. This shows what buyers are looking for more specifically apart from vacuum cleaner which gives you a better idea what type of vacuum cleaner you intend to sell.
Handheld vacuum cleaner seems like a good choice as it allows you to sell a variety of brands which are related to it. And possibly, you want to take in brands such as Panasonic, Electrolux and Midea since shoppers looking for them.
What about Shopee? As you know, Shopee is an e-commerce marketplace. Here is another nifty trick to see what other types of vacuum cleaners that shoppers are getting.
Search in marketplaces to get an idea about the demand for certain products.
Head over to Shopee and search for “vacuumcleaner”. Tick “Local” for the “Shipped From” category. This will filter the results of what locals are looking for.
By looking at the results, you are close to confident that shoppers are indeed looking for handheld vacuum cleaners. However, if you look at the number of items sold, the bed vacuum cleaner is selling way better than handheld vacuum cleaners.
Wouldn’t you want to include bed vacuum cleaners in your product line up knowing that’s they’re sought after?
Another useful tool that you want to consider using is Neil Patel’s Ubersuggest.
Use web tools to help you search which products are searched frequently.
Knowing what product to sell is half the battle. The other is to know how many people are searching for your product. And Ubersuggest gives you an idea as to whether you are making the right choice.
Just key in your product into the tool, select Malay/Malaysia and search. Then use the “Keyword Ideas” tab on the left panel to see the suggestions available.
It just proves to you that Panasonic vacuums are worth selling as they’re in demand. You get about 590 searches a month which is not too bad. There is also a market for car vacuums, which is worth exploring.
To top it all, the brand Karcher seems to be highly sought after too with 1000 searches a month! So you might want to consider having that brand as your product line up too.