Making Cents Out of Our Marketing Budget

Yes, it’s a pun. While it meant making “sense” instead of “cents”, it’s closely related. It depends on our marketing goals. Sometimes, it may not yield any cents at all. Over the years, we received this question many times. 1. How much budget should we allocate for marketing? Many businesses allocate a percentage of their … Read more

How to Achieve Success in Content Marketing

Many of us understand that content marketing matters. It aids our business in terms of brand and growth. We get to generate awareness and curate potential leads. While we can craft content, our consistency wanes over the months. Consistency is a factor in the success of any content marketing strategy. It’s not because we’re lazy, … Read more

Why Networking is a Business Essential

Networking is a powerful way to find new business opportunities. When we connect with people, we’re not just making business connections. We’re building relationships. And guess what? People tend to trust and choose to work with connections they know. Networking isn’t about transactions. It’s about making friends in the business world, which is great for … Read more

Carving Our Voice As Business Owners

In a market where new companies emerge regularly, it’s a bonus point for business owners to step forward and be present. It’s tempting to stay behind the scenes. However, unlike the well-established big brands, it’s tough to carve our voice out there without being present. When we share what we know and our stories, it … Read more

Thought Leadership in Content Marketing

What is Thought Leadership? Thought leadership is like being a trusted guide in a big, busy marketplace. Imagine we’re not here to tell people about our products or services alone. We’re also sharing helpful solutions and ideas about our industry. It’s about being a go-to person or company others trust because we always have something … Read more

Marketing to Malaysians

To market to Malaysians, like any other target audience, requires a thoughtful and culturally sensitive approach. After all, we’re in a diverse country with various ethnicities, languages, and cultural backgrounds. It’s essential to tailor our marketing strategy to reach our desired audience. Here are nine (9) tips on how to market to them: 1. Understand … Read more

Billplz (WooCommerce) – The Step-By-Step Guide

Billplz

Are you looking for an affordable payment gateway in Malaysia? Then, you’ll enjoy reading this Billplz tutorial. Why so? Very affordable plans. It costs RM 1.50 only per transaction. No downpayment fees. It makes the checkout process a breeze. Supports almost all the banks in Malaysia. You can opt to include in credit cards too. I … Read more

WooCommerce (Malaysia): Setup A Store In 7 Steps

Creating an ecommerce website.

Are you planning to get your online business up? Great! Use this WooCommerce (Malaysia) setup guide to reach your goal. Although it’s for public consumption, it’s made in a Malaysian context hence the (Malaysia). We’ll be touching on these aspects: Installing and setting up WooCommerce (Malaysia) store. Creating shipping zones. Getting your product pages up. … Read more

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